Sinjeon Australia: Globalizing K-Street Food
Sinjeon is a global icon of Korean street food, with over 800 stores worldwide. To successfully expand its unique "spicy addiction" into the Australian market, the brand required a comprehensive marketing strategy that could blend its traditional Korean heritage with the modern Australian lifestyle.
As the lead marketing agency for Sinjeon Australia, we manage their entire brand presence across all digital and physical touchpoints. Our integrated approach includes:
Digital Ecosystem: Full management of the official Australian website and high-engagement social media channels (Instagram, TikTok).
Creative Production: Trendy short-form video content, professional food photography, and brand storytelling.
Physical & Print: One-stop offline marketing support, including store-front signage, in-store menus, and promotional print materials. By overseeing every aspect of their marketing, we ensure Sinjeon remains the go-to destination for authentic Korean flavours in Australia.
