NO BRAND AUSTRALIA CAMPAIGN with Jessica Market
Emart's "No Brand" sought to establish a strong foothold in the Australian market through Jessica Market. To successfully launch these budget-friendly yet high-quality Korean products, the brand needed a strategic multi-channel approach that combined digital precision with tangible local engagement.
We executed a comprehensive launch campaign that integrated performance marketing and offline activations. By managing targeted Meta Ads across Australia and hosting viral Instagram giveaway events with custom-curated "Goodie Boxes," we maximised brand exposure and customer interaction. Additionally, we bridged the gap to physical retail by producing and distributing 1,500 promotional flyers at key locations, ensuring the "No Brand" identity resonated with both digital-savvy shoppers and local foot traffic.
