aT x Rotary International: K-Kimchi Global Promotion
The Korea Agro-Fisheries & Food Trade Corporation (aT) aimed to introduce the authentic heritage of Korean Kimchi to a global audience during the Rotary International Convention. This project required a comprehensive, end-to-end approach to effectively engage thousands of international delegates and create a memorable brand experience in a high-traffic exhibition environment.
We delivered a complete, turnkey solution for the K-Kimchi promotion booth, managing every detail from initial concept to final execution. Our team oversaw the entire project lifecycle, including:
Spatial Design & Setup: Creative booth layout, signage design, and professional display setup to maximize visitor engagement.
Operational Excellence: Full on-site event management, staffing, and promotional activities throughout the convention.
Production & Media: Design of promotional materials, print production, and professional event photography to capture the brand's impact. By integrating strategic display with hands-on management, we successfully showcased the premium quality of Korean Kimchi to a diverse global community.
